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Kraft Foods, Inc.
Datamonitor, Sep 2008, Pages: 35


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The Kraft Foods, Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Kraft Foods (Kraft) is engaged in the manufacturing and marketing of packaged food and beverages. It offers snacks, beverages, cheese, convenient meals and various packaged grocery products. Kraft has operations in 72 countries and sells its products in more than 150 countries. The company primarily operates in the US. It is headquartered in Northfield, Illinois and employs about 103,000 people as of fiscal year (FY) 2007. The company recorded revenues of $37,241 million during FY2007, an increase of 8.4% over FY2006. Increase in revenues was primarily due to favorable currency, favorable mix, higher volume, higher net pricing and the impact of acquisitions, partially offset by the impact of divestitures. The operating profit of the company was $4,331 million during FY2007, a decrease of 4.2% compared with FY2006. The net profit was $2,590 million in FY2007, a decrease of 15.4% compared with FY2006.

Scope of the Report

- Provides all the crucial company information required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
- Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

Reasons to Purchase

- Support sales activities by understanding your customers’ businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available


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