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Educating the Market: Creating Value Through Support of Continuing Medical Education
Best Practices LLC, March 2008, Pages: 78
With limited information on actual returns on investments for expenditures toward support of Continuing Medical Education activities, Pharmaceutical and Biotechnology companies are anxious to understand the value of CME support and strategies. In this way companies can ensure investments provide an appropriate impact on healthcare practitioner behaviors and patient outcomes. With this understanding, this study was undertaken utilizing key benchmark metrics and executive insights to assess current trends and the future directions of CMEs in North America and Europe, ultimately mapping a path to future success in support of CMEs.
Key Topics:
- What is the current landscape of continuing medical education (CME) in North America and Europe?
- What structural forms are used to deploy CME, optimize budgets & best deliver content?
- How rapidly is E-CME advancing?
- What CME delivery channels are preferred?
- What are the current trends and future directions of CME?
Key Metrics:
- Geographic delivery of CME
- Structural management of CME
- CME investment budgets for North America
- CME investment budgets for Europe
- CME investment staffing for North America
- CME investment staffing for Europe
- Mix of planned versus spontaneous CME investment
- Functional responsibility for CME
- Mix of CME delivery in North America (company directed versus 3rd party, etc.)
- Mix of CME delivery in Europe
- Background and experience of CME employees
- Tenure of CME employees
- Mix of CME delivery modes for North America
- Mix of CME delivery modes for Europe
- Use of E-CME in North America & Europe
- Effectiveness ratings for CME delivery activities in North America
- Effectiveness ratings for CME delivery activities in Europe
Methodology:
This research was based on benchmark survey data and executive interviews of 30 participants from 26 pharmaceutical, biotechnology and medical education companies.
Industries Profiled:
Biotech, Pharmaceutical, Manufacturing, Health Care
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