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European Clothing Retailers 2008
Verdict Research Limited, Sep 2008, Pages: 255
Introduction
A comprehensive analysis of the clothing markets in the EU27 countries over the past five years, including total clothing expenditure per country, specialist sales, store numbers, space, and sales densities. The report includes detailed analysis of the Top Six markets, a new section on Eastern European markets, plus analysis of the key strategic issues.
Scope
- Clothing expenditure, spend per head, and growth 2001-2007 in each of the EU27 countries.
- Specialists sales, space, store numbers, sales densities 2002-2007 in each EU27 country.
- Comprehensive analysis of clothing markets in France, Germany, Italy, Netherlands, Spain and UK, plus Eastern Europe.
- Detailed profiles of Inditex, H&M, C&A, Marks & Spencer and Next, with market shares, trading records, store portfolio and space analysis and outlooks.
Highlights
Low growth and price deflation in mature markets, which account for over 75% of all EU clothing expenditure, has impacted growth in the EUR299bn EU27 clothing market over the past five years. Clothing retailers are looking for new markets in order to maintain growth.
Highest growth rates are in the newest EU27 countries, and Poland is now the 11th largest clothing market in Europe. It and Romania, as the two most populous countries, are attracting international clothing operators as well as regional ones now that trading is less complex and their economies expanding.
Italy overtook Germany as the largest clothing market in 2007, and also has the highest spend per head at EUR974 per annum. However even the highly style conscious Italians are being seduced by moda low-cost - value and discount retailers - as their disposable income shrinks due to economic conditions.
Reasons to Purchase
- Use this data-rich report to guide growth strategies and to identify suitable markets
- Benchmark performance across different markets and among the leading operators in Europe
- Identify the key trends and issues in clothing retail in Europe and design strategies to exploit opportunities and minimise risk
Value sector being shaken up across Europe:
More clothing retailers are expanding away from their home markets leading to increased competition throughout the EU. For many retailers the EU offers strong growth potential, not only through the more mature markets of the larger EU states but also through newer entrants such as the Eastern European countries. This new report published by Verdict Research provides a detailed and extensive examination of the EU clothing market with data on all 27 countries. It includes comprehensive analysis of the six largest markets and strategic insight into the five largest EU clothing retailers by market share.
Identify the fastest growing markets and understand the strategic issues faced by retailers with this new report...
- Identify the fastest growing European clothing markets with 5 year historical data including market shares, sales, profits, sales densities, space allocations, space growth and store portfolios for 2002-07.
- Benchmark your competitive strategies using the company profiles contained in this report for key retailers including C&A, H&M, Inditex, Marks & Spencer and Next.
- Assess the growth potential and the challenges facing the key European clothing retailers with this report’s in-depth analysis of market drivers, key issues and outlook.
- Develop more effective strategic responses using this report’s actionable recommendations on how retailers must cope with the changing European clothing market.
This report answers key questions including...
- Who are the leading EU 27 clothing retailers and what makes them successful?
- What EU markets offer the most potential for growth and why?
- Which EU countries have the highest clothing sales densities?
- How are the largest clothing markets changing and what are the key issues affecting clothing retailers in these markets?
- What is the impact of growth in value retailers on the EU clothing market?
Key findings:
- The value sector is strengthening across Europe. Strong discount sectors in two of the biggest markets, Germany and the UK, have led to extensive price deflation. Though this has driven high volumes in the UK, it makes sales value growth more difficult to achieve. Other EU countries do not have such advanced value sectors, but are being targeted, particularly by value clothing retailers from the UK and Germany.
- Clothing specialists’ sales densities decline as they move to larger stores. In mature markets specialists have been relying on space to drive sales but are reaching the point where new space is cannibalising existing space and comparable store sales are falling. To combat the slowing growth in clothing, retailers in the mature markets have been widening their ranges into complementary products and moving to larger stores.
- Central & Eastern Europe has the highest growth rates are in the EU27 countries. Since 2005, the first full year of the latest major enlargement of the Union, the highest growth rates have predominantly come from the Eastern European and Baltic States. All have very low shares of the overall market at this stage, but Poland and Romania are particularly attractive because of their size.
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