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Coffee in the United States 2008
Mintel, Sep 2008, Pages: 127
This report addresses the strengths and weaknesses of the coffee market in the U.S., and includes an analysis of roasted coffee (including whole bean and ground), instant coffee, and ready-to-drink coffee drinks. The author creates an in-depth look at the coffee industry to help manufacturers and retailers make informed decisions in the areas of new product development, product positioning, and marketing to target specific groups.
The following is a list of some, but not all, of the issues addressed in this report:
How can coffee makers keep loyal consumers while reaching out to new ones?
How can health concerns help drive the market?
What are the fastest growing segments of the coffee market? Which segments represent the greatest opportunity?
What are the biggest competitive threats to the coffee market?
What key characteristics are consumers looking for when they shop for coffee?
Which ethnic group will help define tomorrow's coffee industry?
What are the roles of environmentally friendly and socially ethical practices in driving coffee sales?
How are coffee companies conveying their brand message in advertising?
What effect have coffeehouses had on this market? What effect will they have in upcoming years?
Which coffee brands are growing? At which brands' expense?
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