This report provides analysis of the outstanding Web 2.0 phenomena, namely video sharing and social networks whose community aspects are spreading to most corners of the internet. It provides details on current usage levels, key web player strategies, pioneer initiatives to monetise the community and the development of a new paradigm, based on the social graph and interoperability tools.
Key questions
- Leading Web 2.0 consumption trends - Web 2.0 player strategies - Role being played by the Web 1.0 heavyweights - Are there any viable Web 2.0 business models? - Is advertising the sole available source of income? - Will social networks become interoperable? - Is the social graph the future of the internet?
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