|
|
 |
|
Viewing report
|
|
|
|
Germany Food and Drink Report Q4 2008
Business Monitor International, Oct 2008, Pages: 72
BMI's Germany Food Drink Report provides independent forecasts and competitive intelligence on Germany's food and drink industry.
The German soft drinks market is large but mature. In many categories, including carbonated soft drinks and fruit juice drinks, the market has not grown significantly for the last five years. However there are some categories, including bottled water and ready-to-drink (RTD) tea and coffee where growth opportunities still exist. The market is dominated by multinationals including The Coca-Cola Company (Coca-Cola) and PepsiCo, but all at the mercy of discount retailers, which account for the bulk of soft drinks sold in the country.
Brands from Coca-Cola Company dominate the carbonated soft drinks market and Germany is the largest contributor to the firm’s sales in Western Europe. Bottling of Coca-Cola products is undertaken by Coca- Cola Erfrischungsgetränke AG, which is a subsidiary of the US-based firm. Coca-Cola Erfrischungsgetränke was established as a Coca-Cola subsidiary after a disastrous period of results in Germany led Coca-Cola to take the existing fragmented bottling and distribution process under its own wing. This was done by consolidating the existing 18 individual German franchise holders into one wholly owned subsidiary. This was deemed necessary after the existing bottlers had trouble getting Coca- Cola’s products into Germany’s ever dominant discount retailers, leading to a dramatic decline in revenues.
Data from the German Association of Alcohol-Free Beverages (WafG) reveals that in 2006 the market for carbonated soft drinks was worth around EUR3bn and that carbonated soft drinks accounted for just under half of all soft drinks and bottled water sales. WafG data also reveals that the value of the carbonated soft drink market is virtually unchanged from its level in 2002. The market can therefore be characterised as mature but, unlike in some other developed states, the market has not shown any signs of contraction. BMI is currently forecasting that the value of the carbonated soft drink market will stagnate for the next five years, neither growing nor shrinking to any great extent.
On the other hand, two sectors which are recording strong growth are bottled water and RTD tea and coffee. Between 2002 and 2006 sales of bottled water in volume terms increased by 17%, representing a compound annual growth rate of 4%. Over the same period sales of RTD tea and coffee in volume terms increased by 28%, representing a compound annual growth rate of 6.4%.
Both of these sectors have benefitted from the stagnation in the carbonated soft drinks sector and the perceived health benefits of drinking water and tea. BMI is forecasting that this growth will continue, with bottled water sales in volume terms expected to increase by 9% over the five years to 2012 and RTD tea and coffee volume sales expected to increase by 14% over the same period.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Also available
Germany Food and Drink Report Q2 2008
Germany Food and Drink Report Q3 2008
Customers who bought this item also bought
Germany Food and Drink Report Q2 2008
Germany Food and Drink Report Q3 2007
Germany Food and Drink Report Q3 2009
Germany Food and Drink Report Q1 2009
Germany Food and Drink Report Q3 2008
Germany Food and Drink Report Q2 2009
Germany Food and Drink Report Q4 2009
ProductTrends. Trends on Product Markets. Germany,2007. Machinery for the preparation or manufacture of food or drink, n.e.c.
ProductTrends. Trends on Product Markets. Germany,2007. Hand-operated mechanical appliances, weighing <= 10 kg, for food or drink
Impulse Food and Drink Channels in Germany
The Food & Drink Market in Germany
ProductTrends. Trends on Product Markets. Germany,2007. Cans used for preserving food and drink of iron or steel, < 50 l, food cans
|
|
|
|
