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Broadcast and Media Technology - Global Market Valuation & Strategy To 2012
Screen Digest, Oct 2009, Pages: 306
Broadcast and Media Technology: global market valuation & strategy to 2012 is the most comprehensive global study of the professional media technology industry available. Data has been collected directly from hundreds of firms and aggregated to form this global survey. This report has been undertaken in association with the IABM, the industry leading trade association.
This report has analysed the product and services industry segmented by 9 distinct groups, each with sub-segments and a total of 250+ product groups:
- Acquisition and production
- Post production
- Content and communication infrastructure
- Audio
- Storage
- System automation and control
- Playout and delivery systems
- Test, quality control and monitoring
- Services
Each of these segments is analysed in terms of market sizing, historical growth, key companies, product trends, regional growth forecasts to 2013 and further analysis and market sizes are provided for sub-segment and product groups.
In total, over 1400 companies are accounted for in this survey, of which almost half of the value of the industry is derived from directly volunteered data. This has allowed this market study to be unprecedentedly accurate.
With the support of the IABM and drawing on Screen Digest's background in the media and technology markets has produced an authoritative study on the key trends and market sizing in this industry. The report contains data that will not be found anywhere else and is presented with Screen Digest's customary reliability and attention to detail.
Key findings:
- Market forecasts for the industry have been shocked downwards by the recession with recovery expected to start in 2011 for most segments and market buoyancy expected to return in 2012 with the quadrennial calendar
- Consolidation has been driven in the recession by large multinationals. Mid-size specialists have suffered badly and smaller, lifestyle companies are especially prone to the downturn
- The broadcast industry is responding to the recession less favourably than other technology industries
- High-definition and file-based workflows will continue to be the key market drivers over the forecast period
- IP infrastructure has started to have a major impact on video transfer and storage, with hard disc storage now significantly undercutting tape storage
- Emerging markets in China, India and the Middle East will continue to experience growth, but previously strong markets in Latin America and Eastern Europe will go into recession as currencies and terms of trade within Europe and the Americas become less favourable
- China now dominates the Asia-Pacific market with a larger market than Japan
- Broadcasters are starting to make purchase decisions based on operational functionality and return on investment rather than on technology, opening the market further for complex 'solution' provision and third-party service providers and involving cost-decisions and CFOs more often
- Services have become an increasingly important portion of the market as broadcasters disassociate risk and supplement project decisions with consultation for more complex workflow and cross-platform transmission
- New buyers are entering the market from other industries, such as publication, online, mobile, government, corporate and faith, utilising professional video equipment. In addition, new applications for profession technologies such as digital signage and digital cinema offer new market opportunities
- New vendors are following these major trends, especially taking advantage of IT trends and the movement towards cheaper (and often more open) software platforms for multi-channel and low-end video delivery
In the Report:
- Description of value chain, buyer & seller strategies and disruptive technologies
- Data and analysis of the global market for broadcast and media technology by segments and products
- Forecasts by segment and by major region to 2012 with analysis
- Forecast reconciliation with earlier report forecasts
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