|
|
 |
|
Viewing report
|
|
|
|
The future of mobile Internet: service challenges and operator positioning
Ovum, Aug 2008, Pages: 27
Mobile Internet usage is improving with the arrival of flat-rate data tariffs, phones better equipped to support browsing and rich content, and operators adopting a more open market model. These are all positive developments but the issue going forward is how the mobile Internet business model will evolve. Will it go the way of the fixed Internet and be dominated by advertising and free services, with operators reduced to providers of commoditised access? In this report we provide a guide on how to get the service and advertising revenue balance right and a view of how operator positioning will evolve as a consequence.
Customers who bought this item also bought
Convergence Service Trends of Internet Portals, Fixed and Mobile Operators in Korea
Mobile Internet 2.0
UK Mobile Internet
Turkmenistan - Telecoms, Mobile & Internet
Vodafone: from operator to mobile Internet provider
The Internet On Mobile Phones: An Overview
US Mobile Broadband and Mobile Internet: Content, devices and forecasts, 2009-2015
Mobile Advertising and Marketing
Mobile Data Modules: Powering the Market for Mobile Internet Peripherals and Devices
Mobile Internet 2010
The Mobile Advertising and Marketing Revolution
Armenia - Telecoms, Mobile & Internet
|
|
|
|
