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Consumer Lifestyles, Priorities And Work-Life Balance
Datamonitor, Sep 2008, Pages: 93
Across 15 countries surveyed by Datamonitor in August 2008, more than one-third of respondents agreed that 'it is difficult to manage daily obligations and find time to relax'. Yet, more than two-thirds of respondents also feel that 'science and technology are making our lives healthier, easier, and more comfortable'. An increase in leisure time is also contrary to the perception of time scarcity
Scope
- Detailed insights and analysis documenting the attitudes and influences behind the dynamics of time spend and product usage
- Comprehensive quantitative data profiling consumers daily time use and new consumer survey insight from 15 countries
- Strategic conclusions and actionable recommendations to support the creation of on-trend and lifestyle supporting products and marketing campaigns
- Covers France, Germany, Italy, Netherlands, Spain, Sweden, UK, US, Australia, New Zealand, Japan, South Korea, China, India, Brazil and Russia
Highlights of this title
Many consumers across the world perceive that their free time is eroding, when in fact, a number of time use surveys consistently find that leisure time is increasing. Consumers are willing to sacrifice basic needs such as sleep in the quest to gain more leisure time. This is consistent with the idea of people as leisure time maximizers.
Despite the gender disparity noted above, the gap between male and female leisure time is closing in most of the countries covered in this report. Women are beginning to make more free time for themselves, while some men have also begun to take on more domestic tasks
A Datamonitor survey conducted in August 2008 showed many shoppers feel there is too much choice when doing grocery shopping. In additionsupporting the idea that consumers often shop passivelythe results also highlighted that many shoppers simply dont notice new products even for enjoyment orientated purchases such as alcoholic drinks
Key reasons to purchase this title
- Lifestyles analysis: gain an understanding of how consumers are spending their time and how and why this is changing
- Use the latest evidence based insights to launch and reposition products, ensuring they are successfully aligned with consumer lifestyles
- Access a compelling blend of quantitative and qualitative data illustrating consumer attitudes and behavior for key lifestyle activities
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US time spent online in hours by survey of individuals and households that have broadband connections, are interested and are not interested in broadband connections, reported as of March 15, 2002
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