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Revolutionary UI/UE Will Drive Smartphone Growth in China
In-Stat/MDR, Sep 2008, Pages: 39
Smartphones experienced rapid development in 2007. Mobile Internet and GPS are the most important functions attracting users. Yet what are the trends driving the smartphone market from 2007 through 2008?
Apple’s iPhone has had a significant impact on the smartphone world with its user interface (UI), user experience (UE), and business model. At the same time, it made an impact on the China smartphone market too. The iPhone has set a standard for users’ expectation of entertainment smartphones, resulting in iPhone-like models appearing in the marketplace. The author predicts that this type of revolutionary UI/UE, enabled by a touchscreen, with acceleration and proximity sensors technologies will be a distinct trend in China’s entertainment smartphone market over the next two years.
To help industry players learn more about Chinese consumer attitudes toward smartphones (including the iPhone), the author conducted a web survey in May 2008. The study focused on Chinese customer interests, usage patterns, and emerging trends in smartphones. With a review of the survey results, this report provides an analysis of current/potential customers and user segments in China’s smartphone market, with particular emphasis on patterns of usage and consumer concerns. It also presents an overview of the OS market.
Finally, based on this analysis, this report provides drivers and barriers for the Chinese smartphone market and smartphone shipment forecasts from 2008 to 2012.
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