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P2P: Content’s “Bad Boy”; Tomorrow’s Distribution Channel
MultiMedia Intelligence, Nov 2008, Pages: 43
P2P data currently represents 44.0% of all consumer traffic over the Internet and 33.6% in North America.
Much of this data is audio and video files (over 70%).
With this growing demand for bandwidth a shift from “all-you-can-eat” to broadband caps and traffic shaping has started to gain momentum in an effort to slow this incoming “flood.”
What do these trends mean? Is P2P more than simple file sharing? Will we monetize this traffic flow and if so how?
All of these questions and more are critical to not only the P2P markets but all players within the value chain for online content.
And while many uncertainties exist, such as how to address piracy, what is certain is the rising demand for online content. And with each progressive step we take within the online content sphere, providing higher quality video for example, the need to find efficiencies within the distribution channels will also grow in kind.
P2P, despite what some may perceive as having a tarnished image, represents a key building block towards a vibrant online future. And as new technologies, such as P4P, gain acceptance and groups such as the Distributed Computing Industry Association (DCIA) bring respective parties together the future for P2P and digital content looks that much more promising.
While MultiMedia Intelligence believes P2P has a key role to play in content’s future, all members within the value chain must be active participants in shaping the future for online content.
'P2P Networking: Content’s “Bad Boy” Becomes Tomorrow’s Distribution Channel' analyzes the P2P market in terms of worldwide broadband penetration, consumer consumption of data, audio and video files and its associated revenue. Forecasts are provided on an annual or per monthly average (e.g. PB/month) from 2006 through 2012.
Forecasts include:
- Worldwide and Regional Broadband Penetration
- Worldwide Consumer Internet Data Volume
- P2P Traffic as Measure by Quantity of Bits Transferred, by Content Type and by Number Monthly P2P Files
- Media P2P Files by Content Type (audio and video), Monthly Data Volume by Content Type and Legal Media by Conten Type
- “Value” of Purchased and Pirated Music Tracks, Short-Form P2P Video Content, Episodic P2P Video Content and Long-Form P2P Video Content
- Apportioned US ISP CAPEX and OpEX Resulting from P2P
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