|
|
 |
|
Viewing report
|
|
|
|
Harnessing the Power and Potential of Social Networks
Cutter Consortium, May 2008, Pages: 113
Todays corporations are keen to invest in promising social network technologies and services. IT departments are being called upon to help their organizations embrace this emerging trend. However, in order to harness the opportunities social networks present, you must first gain a deeper knowledge of social networks, including an understanding of how they work and their inherent power.
“Harnessing the Power and Potential of Social Networks” examines how social networks are evolving and discusses their power and potential -- things you need to know before you define your corporate social networking strategy. This report takes a comprehensive look at social networks and reviews some of their major applications. It then explores what social networks have to offer IT professionals, enterprises, and entrepreneurs. Finally, it discusses some of the limitations and risks involved with social networks, such as harnessing social networks for advertising.
This report will help you:
- Make use of social networks in your own organization for internal and customer-facing applications
- Explore the key characteristics of successful social networking sites
- Determine which approach to take when creating your social network
- Consider new value-added features and services that will be competitive differentiators for your social network
- Gain an understanding of the staggering valuation of sites such as Facebook
- Create a trusted social network environment
- Identify some of the privacy and security problems encountered by users
- Appreciate the draw of social networks for the individual, including the desire to develop ones own social capital for personal and professional goals
- Leverage social network analysis and the 'social graph'
- Identify how IT can help address the risks and challenges of social networks
Youll explore 7 key requirements to building and maintaining a powerful social network. Youll gain an overview of related 'social' terms that harness the collective contribution of users, such as social bookmarking, social citations, social computing, and more. And youll learn how to build the infrastructure needed for searching and mining information scattered in social networks.
Plus, youll discover how to avoid online manipulation, misrepresentation, and anonymous sock puppeting in social networks. And youll explore the dark side of social networks, including dangers, risks, and privacy and security issues.
Finally, this report looks at the future of social networks, identifying and discussing several yet-to-be explored trends and potential opportunities. It considers the emergence of A-list, invitation-only social networks and it explores various business and professional social networks, such as Doostang, LinkedIn, SiliconIndia, and others.
Customers who bought this item also bought
Online Social Networking
Social Networking Goes Mobile
Future of Social Networks
Blogging and Other Social Media
Mobile Social Networks
The Future of Social Networks (Review Report)
Social Networking
Social Networking in the United States 2009
Social Networks: Five Consumer Trends for 2009
People to People Fundraising: Social Networking and Web 2.0 for Charities
Local Search Meets Social Search
Brand Marketing Via Video Social Networking Sites
|
|
|
|
