Chapter 1. Your Guide to Understanding the Evolution, Power, and Potential of Online Social Networks
- What Is Social Networking - Platforms and Tools for Developing Online Social Networks - Enriching Networks with Value-Added Features and Competitive Differentiators - Features of an Effective Social Network - Analyzing Your Social Network - Application of Social Networks - Understanding the Basics - The Dark Side of Social Networks - The Future of Social Networks - Emerging Trends and Opportunities - Social Networking and the Business - IT Opportunities in Social Networks
Chapter 2. Can User-Generated Online Content Sell Your Product?
- Eric K. Clemons - Rob Austin - Tom DeMarco - Ron Blitstein - Lou Mazzucchelli - Lynne Ellyn - Tim Lister - Christine Davis - Ken Orr
Chapter 3. How Social Computing Is Redefining Content
- Documents - Memes - The Web as a Platform
Chapter 4. Mining Blogs for Business Benefits
- The Social Connection in Blogs - Some Benefits of Corporate Blogging - A Suggestive Approach for Blog Mining - Vendor Scan - Conclusion
