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Mobile Payment in China – An Endurance Race of Olympian Proportions
Maverick China Research, Oct 2008, Pages: 89
As recent as two years ago, mobile payment companies in China were sprinting ahead in developing their mobile payment network, signing partnership deals with mobile operators, merchants, and banks – this rush of activity was largely funded by venture capital funds and private investments. Without significant mobile payment user uptake, however, injections of new investor capital into the market have subsided, and the market has since gone from a sprint to a marathon.
An under-developed consumer payments network, the world’s largest mobile and online market, and continued growth in e-payments and spending in China despite a worldwide recession are the underlying fundamentals that continue to draw investors and international payment companies into the China m-payment market.
The recent re-organization in the China mobile industry and the onset of 3G mobile networks in China has also helped to revive interest in value-add services like mobile payments as competition increases with the addition of a third nationwide mobile operator.
Based on interviews with executive teams of the leading mobile payment companies in China, we offer the latest update to the current state of the market, and investigate the fundamentals of the mobile payment companies themselves. We look at the company’s business models, their operator and bank partnerships, their services and market coverage - to see which companies will survive and eventually succeed in the mobile payments market in China.
Key Questions Answered
Below are some of the key questions that will be answered in this report:
-What is the current state of the m-payments market in China?
-How to measure the potential market size for mobile payments in China?
-Which companies are leading the way in China’s m-payment sector?
-What are the strengths and weaknesses of the competing m-payment business models?
-Which specific services and products will drive future m-payment growth in China?
-How likely are Chinese consumers to adopt m-payment services?
-How great of a role will Chinese government regulators play in m-payment development?
-How will the upgrade to 3G mobile networks affect m-payment growth in China?
-Which key risk factors could limit the growth of China’s m-payment sector?
-Where is international expertise and investment most needed in the market?
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