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Mobile Online Gaming in China: A Booming and Promising Market
In-Stat/MDR, Oct 2008, Pages: 29
Mobile online games are played on a mobile phone, smartphone, PDA, or a handheld computer. Usually, a wireless network is required to download the game, exchange data between server and client, or interact with other players. Mobile online gaming uses various technologies including short messaging service (SMS), multimedia messaging (MMS), and WAP.
Mobile online gaming has a more complex value chain than PC online gaming. In addition to developers, operators, and carriers, the chain includes game publishers, handset vendors, operating system vendors, and application platform vendors. In 2008, each party in the value chain has begun to experience significant growth.
As of May 2008, there were 592 million mobile users in China, indicating that there is room for enormous growth in the mobile online gaming industry. This report presents the following:
-An overview of China's mobile online gaming market
-Profiles of the main game companies
-An analysis of the mobile online gaming market value chain
-An analysis of the business models used, including time-based, item-billing, and IGA
-A behavior analysis of current and potential users
-Revenue and subscriber forecasts
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