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Data Breaches: What Should Banks, Payments Firms and Merchants do to Protect Brand Equity and Customer Loyalty?
Javelin Strategy & Research, Oct 2008, Pages: 48

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Overview
Primary Questions
Findings and Analysis
Methodology
Key Findings
Recommendations for Best Practices: Breach Response, Notification and Resolution
Data Breach Response, Planning and Notification
Security Messaging and Education on Data Breaches
Engage in PR Efforts on an Industry-Wide Level
What is the Situation with Data Breaches and Financial Institutions?
How Many Records Are Exposed Each Year?
What Are the Main Methods Used to Breach Private Data?
How Many Consumers Are Notified of Data Breaches Annually?
Why Are So Few Consumers Notified Compared to the Numbers of Breached Records?
What Is the Data Breach Fraud Rate?
Javelin’s Prevention-Detection-Resolution Model
Notification of Data Breach Victims
Who Notifies Victims of Data Breaches?
What Types of Private Data Are Being Compromised?
Do Victims Lose Confidence in their Financial Accounts?
Do Data Breach Victims Change Their Credit or Debit Card Usage?
Many Victims Have No Idea If or How their Banks Will Protect Them in a Breach
When a Breach Does Occur at an FI, Affected Consumers Are Well-Protected
Case Study of Financial Institution Breach
Who Do Victims Believe Is Most Likely to Be at Fault in a Breach?
Victims Believe Financial Institutions Should Do More to Protect Them
Review of California’s Notification Laws
Other States
Minnesota’s Plastic Card Security Act Passes Liability to Breached Entities
Vendor Analysis: Third-Party Breach Resolution Services
Appendix
Related Research
Companies Mentioned

List of Figures
Figure 1: Distribution of Data Breaches, Broken Down by Organization Type
Figure 2: Numbers of Potentially Exposed Records
Figure 3: Methods of Exposure
Figure 4: Incidence of Consumers Who Were Notified of a Data Breach Over the Last 1Months
Figure 5: Reported Data Breach Fraud Rate
Figure 6: Javelin’s Prevention-Detection-Resolution Model
Figure 7: How Victims Are Notified of Data Breaches
Figure 8: What Should Notification Include?
Figure 9: Who Notified Victims of the Data Breach
Figure 10: What Information Was Compromised in the Breach
Figure 11: Breach Card Victims’ Change in Confidence in Their Financial Accounts (by Age)
Figure 12: How Victim’s Usage of Debit or Credit Cards Will Change Due to a Breach (by Age)
Figure 13: Data Breach Victims’ Beliefs About Possible Bank Actions
Figure 14: Victims’ Beliefs About Who Is Most Likely to be at Fault in a Data Breach
Figure 15: Largest US Data Breaches
Figure 16: Victims’ Beliefs About Who Should Be Doing More to Protect Them From Breaches
Figure 17: Third-Party Breach Resolution Services
Figure 18: How Long Ago Breach Victims Were Notified
Figure 19: How Much Breach Victims Paid Out-of-Pocket
Figure 20: Whether Breach Victims Received an Apology
Figure 21: Victims’ Attitudes About Whether Data Breaches Are Increasing
Figure 22: Fraud Victims’ Reactions
Figure 23: Data Breach Victimization Rates For Credit and Debit Cardholders

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