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Location Based Services - LBS - How Is The European Consumer Market Changing?
IDATE, Nov 2008, Pages: 65


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The location based services (LBS) market is increasingly successful, driven by navigation applications and equipment: the selection of services available is growing and navigation is paired with local searches. However, LBS players are often confronted with the fragility of their business models and must face market consolidation.

Key questions

- What kind of growth is expected for the European LBS market? Will the market double by 2011?
- GPS, Cell-ID, triangulation and WiFi, pseudolites, zone detection, etc.: Where does each of the many technologies being used stand?
- PND terminals versus GPS-compatible mobile phones: Who will win?
- As for Galileo, will its arrival upset the ecosystem?
- PND manufacturers, LBS specialists, equipment manufacturers, and mobile operators: What directions are the key players taking in strategic development?


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