With more than 3 billion mobile subscribers worldwide, mobile phones present an unprecedented opportunity to offer a wide range of personalized financial services to a large percentage of the world’s population. For example, mobile devices have emerged as a viable fourth channel for facilitating convenient and safe commerce (after retail, direct mailers and the Internet). They are also increasingly being used to offer mobile banking services using the messaging, mobile Internet (also referred to as WAP) or a rich client based approach.
