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Women's Health Series: How Have New Oral Contraceptives Changed the Market?
Decision Resources, Inc., Sep 2008, Pages: 21
Executive Summary
-Strategic Considerations
-Stakeholder Implications
Introduction
Overview of Oral Contraception
-Normal Menstrual Cycle
-Types of Oral Contraceptives
-Combination Estrogen/Progestin Pills
-Progestin Pills
Commonly Prescribed Branded Oral Contraceptive Agents
-Bayer’s Yasmin 28 and Yaz
-Warner Chilcott’s Loestrin 24 Fe
-Ortho-McNeil/Janssen’s OrthoCyclen/Ortho Tri-Cyclen/Ortho Tri-Cyclen Lo
-Duramed’s Seasonale/Seasonique
Prescribing Patterns of US Physicians
Effect of Marketing and Direct-to-Consumer Advertising on Patient Share
Emerging Oral Contraceptive Agents
Outlook for the Oral Contraceptives Market
List of Tables:
- Types of Hormonal Contraceptive Treatments
- Commonly Prescribed Branded Oral Contraceptives
- US and Worldwide Oral Contraceptive Sales, 2007
List of Figures:
- Specialists’ Estimates of Patient Share of Prescription Contraceptives, by Type
- Survey Question: What Percentages of Patients Take Oral Contraceptives for These Stated Reasons?
- Survey Question: Please Rank Your First, Second, and Third Preference for Oral Contraceptive
- Survey Question: How Often Do You Comply with a Patient’s Request for a Specifi c Oral Contraceptive Brand?
- Promotional Spend and New Prescriptions of Ortho Tri-Cyclen Lo, 2003-2007
- Promotional Spend and New Prescriptions of Yasmin 28, 2003-2007
- Survey Question: What Percentage of Your Patients Request the Following Brands
- Worldwide Oral Contraceptive Sales, 1998-2007
- Worldwide Oral Contraceptive Market Share, 2007
- US Oral Contraceptive Market Share, 2007
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