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Viewing report
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2008 US Holiday Spending on Consumer Electronics
In-Stat/MDR, Oct 2008, Pages: 29
Executive Summary
Introduction
Last Year’s Consumer Electronic Purchases
What Type of Consumer Are You?
Consumer Electronic Spending Preferences, by Product Segment
High-Definition TVs
Personal Computers
Digital Cameras
Personal Navigation Devices
Mobile Phones
Portable Media Players
Future iPod Purchasers
Video Game Consoles
Personal Video Recorders
Portable Gaming Devices
Conclusions
Methodology
Technology Adoption Panel
Survey Demographics
Gender
Age
Income
Related Reports
List of Tables
Table 1. Top Five Consumer Electronic Product Categories, 2006 vs. 2007 vs. 2008
Table 2. What Consumer Electronic Product Are You Considering at the 2008 Holiday Season?
Table 3. Did You Purchase a CE Product Last Year?
Table 4. How Much Did You Spend on CE Products Last Holiday Season?
Table 5. When Do You Make Your Holiday CE Purchase?
Table 6. Are You An Early Adopter?
Table 7. CE Product Purchase Influencers
Table 8. Which HDTV Brand Will You Consider Purchasing?
Table 9. How Much Do You Plan to Spend on Your HDTV Purchase?
Table 10. Reason for Planned HDTV Purchase
Table 11. Which PC Brand Will You Consider Purchasing?
Table 12. How Much Do You Plan to Spend on Your PC Purchase?
Table 13. Reason for Planned PC Purchase
Table 14. Which Digital Camera Brand Will You Consider Purchasing?
Table 15. How Much Do You Plan to Spend on Your Digital Camera Purchase?
Table 16. How Many Megapixels Do You Want Your Digital Camera to Have?
Table 17. Reason for Planned Digital Camera Purchase
Table 18. Which PND Brand Will You Consider Purchasing?
Table 19. How Much Do You Plan to Spend on Your PND Purchase?
Table 20. Reason for Planned PND Purchase
Table 21. Which Mobile Phone Brand Will You Consider Purchasing?
Table 22. Do You Want Your Mobile Phone to Play Music?
Table 23. Do You Want Your Mobile Phone to Support Navigation Applications?
Table 24. Reason for Planned Mobile Phone Purchase
Table 25. Which PMP Brand Will You Consider Purchasing?
Table 26. Will the PMP You Purchase Play Video?
Table 27. How Much Do You Plan to Spend on Your PMP Purchase?
Table 28. Reason for Planned PMP Purchase
Table 29. iPod Model Planning to Purchase
Table 30. Reason for Planned iPod Purchase over Other PMP Brands
Table 31. Which Video Game Console Brand Will You Consider Purchasing?
Table 32. Reason for Planned Video Game Console Purchase
Table 33. Which PVR Brand Will You Consider Purchasing?
Table 34. How Much Do You Plan to Spend on Your PVR Purchase?
Table 35. Reason for Planned PVR Purchase
Table 36. Which Portable Gaming Device Brand Will You Consider Purchasing?
Table 37. Reason for Planned Portable Gaming Device Purchase
Table 38. Gender
Table 39. Age
Table 40. Income
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Holiday Shopping - The Market - United States
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