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Consumer Behavior 2009
Richard K. Miller & Associates, Nov 2008, Pages: 295
PART I: OVERVIEW
1 INFLUENCES ON CONSUMER BEHAVIOR
1.1 Overview
1.2 Consumer Behavioral Trends
1.3 Impact of the Economy
1.4 Demographic Transitions
1.5 Social Trends
1.6 Technological Trends
1.7 Shifting Use of Media
2 CONSUMER SPENDING
2.1 Consumer Contribution to the GDP
2.2 Spending Assessment
2.3 Discretionary Spending
3 DEMOGRAPHIC OVERVIEW
3.1 Population Distribution
3.2 Households
3.3 Generational Demographics
3.4 Ethnic Shifts
3.5 Personal Income
3.6 Net Worth
4 USE OF TIME
4.1 Americans’ Use of Time
4.2 Activities
5 CONSUMER CONFIDENCE
5.1 Overview
5.2 Consumer Confidence Index
5.3 Consumer Comfort Index
5.4 Consumer Sentiment Index
5.5 Gallup Polls
5.6 LJS National Poll
5.7 RBC CASH Index
5.8 TIPP Indices
PART II: CONSUMER RESPONSE TO THE ECONOMIC DOWNTURN
6 SPENDING SHIFTS & IMPACTS
6.1 Consumers In Distress
6.2 Spending Cutbacks
6.3 Managing The Rising Price Of Fuel
6.4 Response To Rising Food Prices
6.5 Impact on Auto Sales
6.6 Impact on Retail
6.7 Impact on Travel
6.8 Impact to Rural Communities
7 WINNERS & LOSERS
7.1 Winners and Losers In Retail
7.2 Recession-proof Segments
7.3 Categories Enhanced By The Economic Downturn
7.4 Products Benefitting From The Downturn
7.5 Significantly Impacted Categories
7.6 Choosing Where To Shop
8 ERA OF FRUGALITY
8.1 Long-term Implications Of The Downturn
8.2 End of Credit-based Consumerism
8.3 Energy, Food, and Merchandise Price Inflation
8.4 Green Lifestyles Reduce Excess
PART III: CONSUMER BEHAVIORAL ANALYSIS
9 WHY PEOPLE BUY
9.1 Overview
9.2 Hidden Forces That Shape Decisions
9.3 Brand Recognition
9.4 Shopping and the Brain
9.5 Compulsive Buyers
9.6 Impulsive Buying
9.7 Habits
9.8 Social Influences
9.9 Shopper Motivations and Rewards
10 SHOPPING CHARACTERISTICS & PREFERENCES
10.1 Checkout
10.2 Choice
10.3 Clean Stores
10.4 Convenience
10.5 Customer Service
10.6 Deciding Where To Shop
10.7 In-store Decision Making
10.8 Loyalty
10.9 Made in America
10.10 Multi-channel and Cross-channel Shopping
10.11 Returns
10.12 Price Negotiations
10.13 Self-service
10.14 Transaction Preferences: In-store
11 SOCIALLY CONSCIOUS CONSUMERISM
11.1 Conscious Consumers
11.2 Paying A Price Premium
11.3 Corporate Reputation
11.4 Customer Awareness of Company Practices
11.5 Individual Social Responsibility
11.6 Supporting Causes
11.7 Fair Trade Issues
12 GREEN CONSUMERISM
12.1 Overview
12.2 Influence on Purchasing Behavior
12.3 State-by-State Green Shopping Index
12.4 Eco-conscious Consumer Practices
12.5 Generational Influences
12.6 Beyond Green to Transparent
12.7 Impact of the Economic Downturn
13 BUYING INFLUENCES
13.1 Influence of Media and Advertising
13.2 Influence of Online Advertising
13.3 Online Consumer Reviews
13.4 Word-of-Mouth
13.5 Trusted Sources of Information
13.6 Trustworthiness of Retailers
14 CUSTOMER DISLIKES
14.1 Consumer Complaints
14.2 Poor Customer Service
14.3 Product Safety Concerns
14.4 Waiting
14.5 Customer Knowledge
14.6 Retail Shoppers’ Frustrations
14.7 Online Shopping Frustrations
14.8 Frustrations With Call Centers
15 PRIVACY & SECURITY CONCERNS
15.1 Overview
15.2 Behavioral Targeting
15.3 Access to Personal Information
15.4 Identity Theft
16 LIFE EVENTS
16.1 Overview
16.2 Purchasing for Life Events
16.3 Impact of the Economy
16.4 Marketing for Life Events
17 GIFT GIVING
17.1 Overview
17.2 Characteristics of Gift Giving
17.3 Gift Cards
17.4 Wedding Gift Giving
17.5 Graduation Gift Giving
18 PET-OWNING HOUSEHOLDS
18.1 Pets in America
18.2 Pets As Family
18.3 Spending on Pets
PART IV: THE CONSUMER MARKETPLACE
19 GROWTH MARKETS
19.1 Overview
19.2 Growth Segments
19.3 Personal Services
20 WHAT’S HOT
20.1 Trends Evolve Into Mainstream Markets
20.2 Emerging Product and Retail Trends
20.3 Still Hot
PART V: LIFESTYLE FOCUS
21 HEALTHY LIFESTYLES
21.1 Overview
21.2 Weight Control
21.3 Exercise
21.4 Healthful Eating
22 LEISURE
22.1 Overview
22.2 Use of Media
22.3 Sports, Exercise, and Recreational Activities
22.4 Golf
22.5 Fishing and Hunting
22.6 Bird and Wildlife Watching
22.7 Cultural Activities
22.8 Reading
22.9 Gardening
22.10 Genealogy
23 WORK
23.1 Overview
23.2 Blurring Distinction Between Work and Leisure
23.3 Increased Commuting
23.4 Working At Home
PART VI: DEMOGRAPHICS
24 AFFLUENT CONSUMERS
24.1 Profile
24.2 Luxury Spending
24.3 Population Centers of Affluence
24.4 Impact of the Economy on Affluent Spending
25 SENIOR CONSUMERS
25.1 Profile
25.2 Spending Power
25.3 Generational Characteristics
26 BABY BOOMER CONSUMERS
26.1 Profile
26.2 Spending Power
26.3 Generational Characteristics
27 GENERATION X CONSUMERS
27.1 Profile
27.2 Spending Power
27.3 Generational Characteristics
27.4 Spending Behaviors
27.5 Financial Security
28 MILLENNIAL CONSUMERS
28.1 Profile
28.2 Spending Power
28.3 Generational Characteristics
28.4 College Students
28.5 Spending Behaviors
29 GENERATION GREEN CONSUMERS
29.1 Profile
29.2 Census 2010
29.3 Forecast 2020
30 FEMALE CONSUMERS
30.1 Profile
30.2 Gender Characteristics
30.3 Shopping Characteristics
31 MALE CONSUMERS
31.1 Profile
31.2 Gender Characteristics
31.3 Gender Roles Are Blurring
31.4 Shopping Characteristics
32 GAY & LESBIAN CONSUMERS
32.1 Profile
32.2 Buying Power
32.3 Population Centers
32.4 Activities
32.5 Coming Out
33 FAMILIES WITH CHILDREN
33.1 Profile
33.2 Cost of Raising Children
33.3 Parenting
33.4 Decision Making at Home
33.5 Shopping Characteristics
33.6 Intergenerational Households
34 FAMILY CAREGIVERS
34.1 Profile
34.2 Caregiver Consumers
34.3 Support for Caregivers
35 SINGLES CONSUMERS
35.1 Profile
35.2 Growth of Singles Demographics
35.3 Best Cities for Singles
36 RETIREES
36.1 Profile
36.2 Retiree Consumers
36.3 Financial Security
36.4 Trends in Retirement and Semi-retirement
36.5 Relocation
36.6 On The Road
36.7 Retirement Living
37 AFRICAN-AMERICAN CONSUMERS
37.1 Profile
37.2 Buying Power
37.3 Population Centers
37.4 Activities
38 ASIAN-AMERICAN CONSUMERS
38.1 Profile
38.2 Buying Power
38.3 Population Centers
38.4 Activities
39 HISPANIC-AMERICAN CONSUMERS
39.1 Profile
39.2 Buying Power
39.3 Population Centers
39.4 Activities
40 JEWISH-AMERICAN CONSUMERS
40.1 Profile
40.2 Population Centers
41 MIDDLE EASTERN-AMERICAN CONSUMERS
41.1 Arab-Americans
41.2 Muslim-Americans
41.3 Buying Power
41.4 Population Centers
41.5 Marketing to Middle Eastern-Americans
42 NATIVE-AMERICAN CONSUMERS
42.1 Profile
42.2 Economic Growth
42.3 Population Centers
42.4 Marketing to Native-American Consumers
43 IMMIGRANT CONSUMERS
43.1 Profile
43.2 Assimilation
43.3 Immigrant Travel
43.4 Future Growth
44 CONSUMERS WITH DISABILITIES
44.1 Profile
44.2 Market Assessment
44.3 Marketing to People With Disabilities
MARKET RESOURCES
REFERENCES
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