|
|
 |
|
Viewing report
|
|
|
|
Blogging and Other Social Media
Ashgate Publishing, Dec 2008, Pages: 202
Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? Blogging and Other Social Media will address this question with practical guidance on using social media as well as the risks associated with it.
A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation.
If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.
About the Author:
This is a book by several authors who have been brought together by their use of social media. The authors come from a diverse range of backgrounds such as business, academia, law and, of course, new media.
The Editors
Alex Newson and Deryck Houghton are the authors of IMPACT® , the award winning blog of law firm Freeth Cartwright LLP, Alex Newson has since moved to Shoosmiths. Justin Patten is a Solicitor and Technology Catalyst working at the law firm Human Law, he is author the law blog 'Human Law' which is part of the American Lawyer Media's highly select 'legal blog network'.
Customers who bought this item also bought
The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media
Social Media Marketing: An Hour a Day
Australia - Digital Media - Video Comms P2P Instant messaging Blogging Social Networks
Socialnomics: How social media transforms the way we live and do business
Business Blogging for Pharma
B2B Marketing Online: Business Meets Social Media
Social Media & User-generated Content (Q1 09)
Social Media & User-Generated Content
TecTrends Reporter: Social Networking Key Recent Media Coverage, Issue 09Q2
Online Social Networking
Creating a Social Media Policy for Your Company: Sharing With Employees What They Can and Can Not do on Twitter, Facebook, LinkedIn & Other Social Media Sites
Social Networking Goes Mobile
|
|
|
|
