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Omega-3 - Fad or Future? European Report
Leatherhead Food International, Jan 2008
Awareness of the health benefits of omega-3 varies across western Europe, and is highest in the UK, Spain and Germany. Penetration of omega-3 supplements is particularly high in the UK, whilst omega-3 enriched food products are especially prevalent in Spain. In the European markets, sales of foods enriched with omega-3 (such as dairy and bakery products) tend to be higher than those for infant formula and supplements featuring omega-3.
Coverage
The report will include the following sections:
- Ingredient Overview – A review of omega-3 ingredients available, as well as the key supply structure in Europe.
- Market Overview – an overview of the omega-3 market by ingredient and end use application (food and supplements) in the major European countries.
- New Product Review – recent new product activity in products containing omega-3 in Europe
- Consumer Attitudes and Awareness – consumer knowledge and understanding of omega-3 in Europe.
- Future Prospects for omega-3 in Europe.
From a geographical perspective, the market research will focus on the five major western European markets, namely:
- UK
- France
- Germany
- Italy
- Spain
Benefits
The report has the following aims:
- To estimate current and likely future food industry demand for omega-3 by type and end-market in key western European countries.
- To identify the main users of omega-3 in the European food industry, as well as the types and quantities used by food and supplement manufacturers.
- To identify the supply structure for omega-3 in Europe, as well as examine trends in new product activity.
- To understand consumer attitudes to omega-3 in Europe.
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