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Omega-3 - Fad or Future? US Report
Leatherhead Food International, Jan 2008, Pages: 110+
At almost 90%, awareness of the health benefits of omega-3 is quite high amongst US consumers. In the US, omega-3 is most frequently consumed for its perceived heart health benefits, whilst growth is being aided by the fact that US consumers believe a higher amount of omega-3 in necessary for their diet than do their European counterparts. With sales worth over USD2.5bn, the US has a particularly sizeable market for omega-3 enriched infant formula.
Coverage
The report will include the following sections:
- Ingredient Overview – A review of omega-3 ingredients available, as well as key supply structure in the US.
- Market Overview – an overview of the omega-3 market by ingredient and end use application (food and supplements) in the US.
- New Product Review – recent new product activity in products containing omega-3 in the US.
- Consumer Attitudes and Awareness – consumer knowledge and understanding of omega-3 in the US.
- Future Prospects for omega-3 in the US.
From a geographical perspective, the market research will focus solely on the US market.
Benefits
The report has the following aims:
- To estimate current and likely future food industry demand for omega-3 by type and end-market in the US.
- To identify the main users of omega-3 in the US food industry, as well as the types and quantities used by food and supplement manufacturers.
- To identify the supply structure for omega-3 in the US, as well as examine trends in new product activity.
- To understand consumer attitudes to omega-3 in the US.
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