|
|
 |
|
Viewing report
|
|
|
|
Omega-3 - Fad or Future? European and US Combo Reports
Leatherhead Food International, Jan 2008, Pages: 126
Prospects and implications for European product and market development, and the influence of the US market
In January 2008, Leatherhead Food International published a collaborative research project on the Omega-3 ingredient market and key supply structure in Europe and the US. This research also aimed to identify market trends in products enriched with Omega-3 and to highlight new product activity. An initial exclusivity period has lapsed and the report is now available for sale and should be of interest to anybody who is either currently involved in, or planning to move into, the Omega-3 market.
European Report
Background
Awareness of the health benefits of omega-3 varies across western
Europe, and is highest in the UK, Spain and Germany. Penetration of
omega-3 supplements is particularly high in the UK, whilst omega-3
enriched food products are especially prevalent in Spain. In the European
markets, sales of foods enriched with omega-3 (such as dairy and bakery
products) tend to be higher than those for infant formula and supplements
featuring omega-3.
Coverage
The report will include the following sections:
- Ingredient Overview – A review of omega-3 ingredients available, as well as the key supply structure in Europe.
- Market Overview – an overview of the omega-3 market by ingredient and end use application (food and supplements) in the major European countries.
- New Product Review – recent new product activity in products containing omega-3 in Europe
- Consumer Attitudes and Awareness – consumer knowledge and understanding of omega-3 in Europe.
- Future Prospects for omega-3 in Europe.
From a geographical perspective, the market research will focus on the five major western European markets, namely:
- UK
- France
- Germany
- Italy
- Spain
Benefits
The report has the following aims:
- To estimate current and likely future food industry demand for omega-3 by type and end-market in key western European countries.
- To identify the main users of omega-3 in the European food industry, as well as the types and quantities used by food and supplement manufacturers.
- To identify the supply structure for omega-3 in Europe, as well as examine trends in new product activity.
- To understand consumer attitudes to omega-3 in Europe.
US Report
At almost 90%, awareness of the health benefits of omega-3 is quite high amongst US consumers. In the US, omega-3 is most frequently consumed for its perceived heart health benefits, whilst growth is being aided by the fact that US consumers believe a higher amount of omega-3 in necessary for their diet than do their European counterparts. With sales worth over USD2.5bn, the US has a particularly sizeable market for omega-3 enriched infant formula.
Coverage
The report will include the following sections:
- Ingredient Overview – A review of omega-3 ingredients available, as well as key supply structure in the US.
- Market Overview – an overview of the omega-3 market by ingredient and end use application (food and supplements) in the US.
- New Product Review – recent new product activity in products containing omega-3 in the US.
- Consumer Attitudes and Awareness – consumer knowledge and understanding of omega-3 in the US.
- Future Prospects for omega-3 in the US.
From a geographical perspective, the market research will focus solely on the US market.
Benefits
The report has the following aims:
- To estimate current and likely future food industry demand for omega-3 by type and end-market in the US.
- To identify the main users of omega-3 in the US food industry, as well as the types and quantities used by food and supplement manufacturers.
- To identify the supply structure for omega-3 in the US, as well as examine trends in new product activity.
- To understand consumer attitudes to omega-3 in the US.
Omega 3 – Fad or Future was compiled by experts using a number of different research methods, including desk research, primary industrial market research and consumer questionnaires.
Five key markets in Europe, and the US are all covered.
Customers who bought this item also bought
Omega-3 - Fad or Future? US Report
Omega-3 - Fad or Future? European Report
Omega-3 in the United States 2008
Omega-3 Drinks Report
European Omega-3 and Omega-6 PUFA Ingredients
U.S. Omega-3 and Omega-6 PUFA Ingredients Markets
End-user Analysis of the Global Omega-3 PUFA Markets
Flax-Based Omega-3 Alpha Linolenic Acid - The Shape of Things to Come
Foodservice in Europe
Home Shopping in Europe 2007
The U.S. Omega 3 and Omega 6 Markets
M2M Research Series - Europe
|
|
|
|
