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Social Web and Content Services
Generator Research Limited, Nov 2008, Pages: 43
Digital content distribution is about to get a lot more complex:
- Technologies: OpenID, XFN, Microformats & OAuth
- Detailed Use Cases & Ad profiles
- Social Graph API
- Future Feature Enhancements
- Semantic Functionality
- Impulse Payments and Micropayments
This report begins by identifying the four main developmental phases of the internet and showing where the social web fits. The report explains what the term ‘social web' means and then explains the relationship between the social web, social networking, OpenSocial and the semantic web.
The next section of the report explains two additional trends that have been under way for some tie: the fragmentation of social services and the shift to a user-centric service model. These important concepts are explained using three detailed diagrams.
The report then explains four key technologies which have been developed to enable the social web: OpenID, XFN, microformats and OAuth. For each technology, the underlying rationale is explained. Detailed diagrams are provided that clearly show how the technology works and detailed service scenarios are provided that demonstrate how each technology solves a real user problem.
Finally, the report looks to the future and identifies five future developments that will serve to enhance the social web as we know it today. These future developments will allow:
(i) A user's profile information to be synchronised in real time across the web;
(ii) Users to define and manage a centralized ad profile that could be called by social services to improve ad relevance;
(iii) Users to make impulse payments and micropayments using a preferred payment method;
(iv) Developers to use social search APIs like Google's Social Graph API and Yahoo's social search to obtain rich social data about users and their networks.
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