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Viewing report
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Video's Role In The Enterprise Accelerates: Streaming Media Market Shares, Market Strategy, and Market Forecasts, 2009-2015
WinterGreen Research, Inc., Oct 2008, Pages: 456
The most startling shift in enterprise streaming media markets is the convergence of consumer and enterprise markets. Enterprise marketing departments have determined that they can leverage social networking and You Tube to introduce products and get visibility for a marketing effort.
Enterprise video communications is used for every aspect of sales, marketing, human resources, and management. Streaming media provides an efficient way of delivering content that is compelling and articulate. Leveraging video technology is a core part of distinguishing a brand.
Retail financial video solutions provide media representation of a range of different types of content. Streaming media solutions depend on developing advanced services targeted to customers. In a competitive retail-banking marketplace video can provide competitive advantage. Video control centres connect components of the video infrastructure together, providing overall management of the video assets, the video network, the display of video for end users, and reporting.
Streaming media relates to communicating ways of running the business, ways of providing customer services, ways of designing products. It is an ongoing challenge for many organizations to maximize the expertise of scarce subject matter experts. Recent increases in outsourcing make the challenge significant. Outsourcers are only as good as their training. Mediocre training leads to mediocre business results. Subject matter experts need to use video be able to communicate complex thoughts visually.
Streaming media can provide a presence that extends the reach of middle management and the effectiveness of business analysts. Travel for in-face meetings reduces productivity, is costly, and can cause significant delays and missed deadlines. Streaming media permits people to work remotely more effectively. Digital signage enables publishing of video content to LCD and plasma displays for dynamic messaging, enabling the extension of enterprise communications beyond the desktop. Media delivery services provide live web casting that allows leveraging new or existing streaming media servers. Systems create a tightly connected, fully managed delivery network that provides a level of security and fault-tolerant reliability.
Enterprise streaming media markets depend on systems that are poised for significant growth as people move to purchase systems for new marketing and Web based applications based on H.264 defacto industry standards and Web 2.0 technologies.
An enterprise streaming media system has many aspects that range from managing complex videos as Web site information to translating formats. Systems work in the context of change every day, representing a market achievement in managing complexity with automated process. According to one to the leading vendor market product managers, “there is just so much, just so much…”
Streaming media markets are growing in response to increased availability of broadband enterprise and Internet networks. With product cycles shrinking from years to months, streaming media has become a significant marketing tool. Use of streaming media by marketing departments represents incredible acceleration opportunity for vendors.
The use of streaming media by IBM illustrates this trend as many, many product announcements feature shots on You Tube with videos that illustrate what is coming. As these companies succeed, there is the opportunity to increase bilateral sharing of business events and sharing using video technology.
Information is doubling at a rate of once every 7 months and this rate of increase is growing. Video and media transport is part of that growth. Enterprise streaming media permits users to integrate a diverse set of technologies into a coherent product portfolio. The enterprise streaming media markets are anticipated to have exponential growth as a result of the increased effectiveness of media presentation over words.
Content-centric collaboration within enterprises that is implemented with media is used to deploy technology solutions to address the information accumulation challenge.
According to Susan Eustis, primary author of the study, “The ability to access information more rapidly using video, audio and media provides ways to use that information to make informed decisions. Streaming media is part of automated process contributing to significant market growth.” Initiatives that use media to implement services oriented architecture (SOA) services are anticipated to create a climate for growth of automated process services. In this context image based, video content, or images in system modules are delivered by streaming. All the modules require management and indexing that is supported by streaming.
Enterprise streaming media markets at $3.2 billion in 2008 are anticipated to triple to $14.4 billion by 2014. Revenue from the worldwide market is anticipated to grow at in response to new technology that makes streaming more efficient than file transfer. Streamed videos can play almost as soon as the Internet transfer is commenced. File transfers must be complete before viewing of media content can begin.
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