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Hard Copy
Electronic
Thomson multimedia: positioning to exploit the digital revolution
Datamonitor, Jan 2001
Description
Table of Contents
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STRATEGIC OVERVIEW
Digital revolution is transforming consumer electronics
CORPORATE OVERVIEW
Strong financials and powerful partners
Growing range of corporate activities
TACTICAL ANALYSIS
Aligning product portfolio with highest growth sectors
Migrate existing products towards digital environment
Develop new product types utilizing new technologies
Exploit opportunities of Internet content and service delivery
Enable digital revolution through service development
New Media Services focuses on consumer interactive services
Digital Media Solutions to help businesses exploit digital opportunity
Partnerships broaden scope and leverage capabilities
TOWARDS A NEW TV ENVIRONMENT
Further growth potential lies in cable
A balance between product range and device integration
Limit to device integration
Broadcaster involvement vital to iTV aspirations
Internet-TV offering targets analog households
Advertising and commerce revenues dependent on program association
TAK should focus on co-development with broadcasters
STRATEGIC ASSESSMENT
SWOT analysis of Thomson multimedia
Strengths
Weaknesses
Opportunities
Threats
A winner in the digital revolution
APPENDIX
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