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Wine in the United States 2009
Mintel, Oct 2009, Pages: 127
This report explores the US table wine market. Besides presenting sales data on domestic and imported table wine, the report considers a wide range of topics, including:
- Discussion of opportunities to seek out beer and spirit drinkers and convert them into wine consumers
- Insight into how and why manufacturers should give increased consideration to the male consumer and why they represent an important avenue to build future sales
- Evaluation of the competitive pressures from other alcoholic beverages, as well as how the recession is stimulating trading down (increasing competition within the wine market) and trading out (competition from less expensive alcoholic and non-alcoholic beverages)
- Analysis of total market size and segments highlighting the most influential reasons for shifts in sales based on consumer trends and the economic downturn
- Analysis of top retail formats and manufacturers/brands in wines and their role in the market
- Creative insight into how Constellations’ Black Box brand has honed its identity and consumer perception through alignment as a “surprising” premium box wine—making it an industry stand-out
- Discussion of how innovation is driven by lifestyle choices that impact attitudes towards convenience and environmental consciousness as well as how innovators are breaking free from traditional conventions to attract a broader consumer base
- The heart of the report is Mintel’s exclusive consumer research and analysis, which explores trends in wine consumption and frequency as well as attitudes that influence wine use and purchase behavior
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