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2008 Online Banking and Bill Payment Forecast: Financial Crisis Makes It More Vital Than Ever to Target Online Channel
Javelin Strategy & Research, Nov 2008, Pages: 74


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Whether banks and credit unions weather – or even survive – the worst banking crisis since the Depression is likely to depend on their ability to grow their assets. Unsettled by bank failures, anxious Americans have taken a flight to safety that has left many financial institutions struggling to attract and retain deposits. But industry tumult and fearful times create an opportunity for banks and credit unions with online-banking services that satisfy the consumers’ craving for financial control, tools to monitor and protect their accounts, and a means to consolidate their financial relationships. Now, more than ever, financial institutions must provide customers with – and actively promote – a robust, useful online-banking platform that will help customers better manage, monitor and move their money on a daily basis.

Primary Questions

-How fast will online banking and bill-pay adoption grow over the next five years?

-Can banks use online banking and bill-pay services to boost revenues, increase customer loyalty, reduce costs and create cross-selling opportunities?

-Will consolidation caused by the financial meltdown change the competitive landscape in online banking and bill-pay?

-Can mid-size banks and credit unions boost the performance of their online-banking services to better compete with giant national financial institutions?

-What services can make online banking more appealing to consumers?

This report is mainly based on data collected online from a random sample of 2,350 of households in March 2008. The survey targeted respondents based on representative proportions of gender, age and income compared to the overall U.S. online population. Overall margin of sampling error is ±2.02 percentage points at the 95% confidence level.

It was also based on data collected online from a random sample of 2,714 consumers in March 2008. The survey targeted respondents based on representative proportions of gender, age and income compared to the overall U.S. online population. Overall margin of sampling error is ±1.88 percentage points at the 95% confidence level.

Finally, it was based on data collected online from a random sample of 2,339 consumers in September 2008. The survey targeted respondents based on representative proportions of gender, age and income compared to the overall U.S. online population. Overall margin of sampling error is ±2.03 percentage points at the 95% confidence level.

Secondary data from public sources such as the U.S. Census Bureau and the Bureau of Labor Statistics was incorporated into the forecasts.

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