The advent of digital entertainment has changed the face of the movie rental industry. The outlook of traditional video stores has changed by adopting new technologies which help in efficient inventory management and store operations. The online DVD rental industry is driving movie rental services. The movie rental market is a part of the home entertainment industry, which is again sub-categorized into the physical movie rental market and the digital movie rental market.
With changing consumer preferences, demand is shifting towards the digital movie rental market. Also there is an ongoing trend of DVD rental kiosks and it is expected that ten percent of total US rental market would shift to kiosks over the next three years. This automated technology provides customers with 24-hour access yet charges cheaper rates than stores. Broadband plays an important role in driving the demand of the online movie rental industry. Improved technologies and the advent of the digital distribution system are also driving demand by offering more convenience to the customers.
The movie rental market declined in 2007 in comparison to 2006. The reason behind this downfall is inverse market conditions which are affecting the consumer spending rate. In the US spending on rental VHS and DVDs is declining for the last five years.
This report covers all the aspects of the movie rental industry from its innovation to development, competition and market opportunities. It gives an overview of the worldwide movie rental market and a thorough analysis of the US movie rental market. It starts from an overview of the US media & entertainment industry and discusses the home entertainment market. The report gives a complete description of the segments of the movie rental market and also its sub segments. Apart from the US it also focuses on the European, UK, and Australian movie rental market. The report highlights major industry trends and issues prevailing in the market. The report also profiles major competitors and their market shares.
