The total market for shelf-stable meals grew moderately between 2003 and 2008. Trends incorporating value pricing, ethnic flavors and convenience are helping to grow the market. Microwaveable entrees are the fastest-growing segment, offering the best option in terms of convenience.
This report provides in-depth information on:
- How much interest there is in products having healthy attributes, ethnic flavors and premium positioning
- Analysis of product trends and consumer attitudes from the perspective of product developers, marketers and retailers
- Exploration of sales performances of the five side dish segments, plus an in-depth look at leading manufacturers and brands, including promotional activity
- Investigation of who side dish consumers are and what types of new products they are interested in buying
- Insight into which products and brands consumers purchase and how these vary by demographic group
