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Soap, Bath and Shower Products in the United States 2008
Mintel, Oct 2008, Pages: 98
About this report
Value sales growth within the soap bath and shower market is driven by the modern bathing formats, such as liquid soaps, and shower products. Growing awareness of the rising cost of water, coupled with the perception that baths are for relaxing and unwinding, is driving popularity of showers.
Since the report was last covered in 2006, the market has grown by £27 million. However the £39 million growth experienced by shower products and liquid soaps has been negated by declining value sales of bath additives and bar soaps.
Key report themes:
- Traditional bathing products are out of step with today’s demanding lifestyles.
- Indulgence positioning is holding back growth of bath products.
- Segmenting by age and gender offers opportunities for development.
- The maturity of the market makes a constant programme of innovation and investment essential.
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