The organic food market is valued at $5.2 billion in 2008, through sales from FDM and natural supermarket channels. This does not include sales of private label organic food, which have pushed the category even higher. In this report you will learn:
- How the market has grown over the past six years, and how the author projects sales will increase through 2013
- Which forces are driving the organic food market and the importance of providing products that appeal to the two major user groups: younger adults and higher-income consumers
- The opportunities that will grow the market in the future-as well as those that may cause its sales to slow: the effects of higher food prices and the importance of quality
- The key players in the marketplace, in six broadly defined segments
- What consumers feel is important when they choose organic food; how and where they shop for these products and how they feel about organic products in general
