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Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life
John Wiley and Sons Ltd, Aug 2008, Pages: 304
Dedication.
Acknowledgments.
Introduction: Making Rain While the Sun Shines.
Section One: The Brand-Focused Rainmaking Marketer.
Roe #1: Begin at the End.
Roe #2: Be a Hobgoblin.
Roe #3: Get Yourself Some Culture.
Roe #4: Be True to Your School.
Roe #5: Say It Like You Mean It.
Roe #6: Broaden Your Brandwidth.
Roe #7: Bow to the Wow.
Roe #8: Stay Up, Sell Out, Cash In.
Section Two : The Strategic Rainmaking Marketer.
Roe #9: See the Forest in Every Tree.
Roe #10: Feed the Lion and Spare the Mouse.
Roe #11: Smarten Up.
Roe #12: Manifest Your Destiny.
Roe #13: Kill the Cat.
Roe #14: Fuhgeddabout Woulda Coulda Shoulda.
Roe #15: Muddy the Waters.
Roe #16: Start From Scratch.
Section Three: The Tactical Rainmaking Marketer.
Roe #17: Celebrate Smilestones.
Roe #18: Ignore the Bliss.
Roe #19: Stick It.
Roe #20: Shorten Up to Sweeten Up.
Roe #21: Face the Facts.
Roe #22: Say No to Yes But.
Roe #23: Sweat Like a Pig.
Roe #24: Lose Your Head.
Roe #25: Slow Down to Speed Up.
Roe #26: Don't Just Because You Can.
Roe #27: Show Them the Money.
Section Four : The Customer-Focused Rainmaking Marketer.
Roe #28: Walk a Mile in Your Customer's Shoes—BACKWARDS.
Roe #29: Reject IOUs.
Roe #30: Act Big, Feel Small.
Roe #31: Speak Greek Only in Greece.
Roe #32: Listen to be Heard.
Roe #33: Say NYET to Nyuk!
Roe #34: Love'em OR Leave'em.
Roe #35: Go the Extra 18 Inches.
Roe #36: Tarnish the Golden Rule.
Section Five: The Competitive Rainmaking Marketer.
Roe #37: See the Whites of Their Eyes.
Roe #38: Shop Till You Drop.
Roe #39: Experience the Experience.
Roe #40: Choose to Lose.
Roe #41: Analyze This.
Roe #42: Expect the Unexpected.
Roe #43: Give Up.
Section Six: The Hardwired Rainmaking Marketer.
Roe #44: Tell a Story Worth a Thousand Pictures.
Roe #45: French KISS.
Roe #46: Light Your Lying Pants on Fire.
Roe #47: Sell Soft, Market Hard.
Roe #48: Reduce Your Attention Spam.
Roe #49: Choose Them Over Us.
Roe #50: Just Don't Do ID.
Roe #51: Suck It Up.
Roe #52: Burn This Book.
Index.
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