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European DIY Retailing 2008
Verdict Research Limited, Oct 2008, Pages: 246
Introduction
European DIY retailing 2008 analyses the market conditions as house prices have begun to fall in key EU markets. The report looks at the dynamics, growth trends and drivers, key indicators and provides detailed recommendations. It also profiles the top operators in the market including Kingfisher, Leroy Merlin and OBI, covering market share performance of the European Top Ten.
Scope
-Proprietary data on market value, specialists sales and growth 2002 -2007 data for each of the 27 EU countries.
-Key data on total expenditure, selling space, store numbers, sales densities and per capita expenditure for each of the 27 EU countries.
-Extensive profiles of the major EU DIY retailers, data on sales densities, space and store portfolio analysis, retail proposition and analysis.
-Detailed chapters on five core European DIY markets, with market shares of leading players, recent developments and future outlook.
Highlights
In 2007 EU DIY Expenditure reached EUR140.9bn. While the mature core markets of Western Europe grew by a meagre 12.0% over the five year period 2002-07, emerging markets in CEE performed strongly with growth of 55.6%, far above the EU average of 15.7%. However, in the wake of the financial crisis, the outlook for 2008 has darkened considerably.
In the wake of the credit crunch the outlook for the property and housing market across the EU is dire. The property boom griping Spain, Ireland, the Baltics and the UK is now over. Housing market growth across the EU has slowed to a crawl and in some cases started to retrench. This has had a visible impact on the fortunes of the DIY sector.
Faced with a serious downturn, DIY retailers have to react to market changes and adapt their strategies to evolving consumer behaviour patterns. The current difficult climate requires them to focus on value, be highly selective with international expansion plans and put on hold non-essential investments, such as store renewal programmes.
Reasons to Purchase
-Learn how difficult market conditions are driving competition among DIY retailers and what the outlook for EU DIY will be in the short to mid-term.
-Understand how evolving consumer behaviour is forcing retailers to develop new product, sales and marketing strategies to appeal to a wider market.
-Identify the success stories and growth prospects of the key competitors and benchmark their performance against the market.
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