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Personalized URLs: Beyond the Hype (Overview, Lessons Learned, and Best Practices for PURLs, RURLs, and Other - URLs)
DigitalPrintingReports.com , Oct 2009, Pages: 68
There is a lot of hype surrounding Personalized URLs these days, but what is the reality behind the hype? Do these applications deliver on the promise? “Personalized URLs: Beyond the Hype” addresses this question. The answer is one that every marketer and 1:1 print provider should take to heart.
Personalized URL applications have a wide variety of uses, including sales prospecting, customer surveying, event registrations, information dissemination, and obtaining customer and user feedback. But while they have generated a lot of success, they have generated a lot of disappointment, too-primarily because of a lack of realistic expectations.
This reports provides a no-nonsense look at the role of personalized URLs and 1:1 printing in increasing the effectiveness of companies' marketing programs. It looks at key application categories, “best in class” case studies, lessons learned over time, and best practices for optimizing their use. Printers and marketers can optimize the value of this report by purchasing an enterprise license for broader marketing and education.
The report is 68 pages, with 18 personalized URL campaign sample images, hypotheticals, and other graphics.
Points are illustrated using best-in-class case studies, hypotheticals, and graphics from actual campaigns in key personalized URL categories, including llead generation, cross-sells and upsells, event registrations, information dissemination, and customer retention and loyalty.
Special emphasis is placed on the importance of changing the way marketers evaluate the cost-effectiveness of print marketing, including a shift to cost per lead, cost per sale, and return on investment.
Report concludes with best practices and strategies for success.
“Personalized URLs: Beyond the Hype,” part of the Marketer's Primer Series, is designed as a standalone primer or as a plug-and-play tool for training and education. Licensing enables distribution within your company and, for printers, service providers, and vendors, to existing customers as a training and marketing tool.
Target Audience:
- Marketers, creatives, ad agencies
- Digital print shops and marketing services providers
- Digital press, software, and other vendors
- Research firms
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