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Mobile Messaging Futures 2009-2013
Portio Research, Nov 2008, Pages: 381
Mobile messaging is a fast growing and exciting industry, generating revenues of 130 billion USD worldwide in 2008, and this figure is set to rise to a market value of 224 billion USD by full year 2013. This detailed new report shows that SMS still accounts for the majority of that revenue, and SMS will remain the most dominant mobile messaging format for most of the next decade. SMS has generated revenues of 89 billion USD in 2008, and the world has seen traffic of almost 3.5 trillion SMS messages in 2008. Our forecasts predict that SMS will become a 100 billion USD business by 2010, and worldwide total traffic will reach almost 5 trillion messages in FY 2011, and growth will continue from there.
Meanwhile, MMS is still the second highest revenue generating non-voice mobile service in the world, and in this report we argue that MMS has not failed, contrary to popular opinion, but MMS will be fighting to keep its place in the messaging mix over the next 5 years. In 2004, when SMS was booming and MMS was fighting hard to establish itself as a reliable format, the mobile industry was full of hype and misinformed expectations about the future of MS. Everyone was saying MMS would be ‘the next SMS’, yet as the years passed, SMS continued to grow at a rapid pace, and MMS continued to lag in a distant second place. At that time, in 2004, SMS generated revenues of 30 billion USD worldwide. In 209, MMS will generate 31 billion USD worldwide, so finally, in 2009, MMS has become ‘the next SMS’, measured by 2004 values. Of course, SMS has grown to three times its original size in the intervening 5 years, but we believe it’s time to stop saying MMS has failed.
Among other highlights, key features of this report include:
-Detailed regional SMS traffic and revenue forecasts
-Detailed regional MMS traffic and revenue forecasts
-Detailed mobile market sizing
-Detailed regional and country-level data for many mobile messaging markets
-Forecast regional mobile email revenues and users
-Forecast regional mobile IM revenues and users
-Complete review for each messaging technology in each region
-Answers and analysis from our messaging vendors survey
-Vendor profiles for leading messaging solutions vendors
-Analysis of new advances in SMS and developments in mobile email
-Detailed analysis of the massive rising demand for mobile messaging in Asia
-And much more!
This report looks in depth at the relationships between SMS and mobile IM, MMS and mobile email, and how these messaging formats are likely to grow together. We look at the competition and synergies between these formats to help you understand the likely future relationships. This in-depth study forecasts mobile email users worldwide to quadruple from approximately a quarter of a billion users in 2008 to over a billion users by the end of 2013. We forecast this growth to be accompanied by a comparative tripling of revenues from approximately $12 Bn USD in 2008 to roughly $39 Bn USD by year-end 2013.
While we have forecast explosive fast growth in SMS, MMS and mobile email, the growth we forecast in mobile IM is even more impressive. We are forecasting exponential growth in mobile IM users, surging from a worldwide total of 111 million users in 2008, growing almost 8-fold to a massive 867 million users by the end of 2013. This massive growth in users will be accompanied by an equally impressive 5-fold increase in revenues from approximately $2.5 Bn USD in 2008 to reach approximately $12.4 Bn USD in FY 2013.
Complete with analysis of the responses from our 2008 worldwide messaging solutions vendors survey, this report is packed with useful information. Now in its 3rd edition, this is one of the most detailed and popular messaging reports ever written.
This report includes a detailed 382 page PDF report plus a BONUS 38-slide Executive Summary presentation.
Key features of this exciting and detailed new study:
-Detailed growth forecasts to 2013 for SMS, MMS, mobile email and mobile IM
-Study the detailed analysis of worldwide messaging markets in 2007 and 2008
-Learn about the growing $130 Bn USD messaging market in 2008
-Read detailed analysis of the rapid growth still to come over the next 6 years
-Detailed traffic and revenue growth forecasts for SMS and MMS
-Analyze the massive $89 Billion USD SMS is making TODAY
-Learn about the rapid growth of mobile email and mobile IM
-Look at opportunities now, where the money is NOW
-Includes vendor profiles, country-level analysis and much more
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