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Online Holiday Shopping 2008 Preview
eMarketer, Oct 2008, Pages: 21
eMarketer estimates that online holiday season sales will reach $32 billion in 2008, up 10% over 2007. Although a decline from growth rates seen over the past few years, it is better than the nearly flat growth rate that analysts expect for the overall retail industry this holiday season.
The Online Holiday Shopping 2008 Preview report analyzes the impact of the economic downturn on the most important sales period for many Internet retailers.
In a season of economic bad news, online retailers have reason to be guardedly optimistic.
More than ever, in order to save money on holiday gifts, consumers will turn to the Internet to get gift ideas, find bargains and locate retailers that stock desired products. Shoppers will shift a larger share of their purchases from stores to the Internet to save gas money and avail themselves of retailers' free shipping offers.
E-commerce sites that help consumers find good deals or cater to less-price-sensitive customers will be this year's holiday winners.
Key questions 'Online Holiday Shopping 2008 Preview' report answers:
- What is the outlook for online holiday sales this year compared with recent years?
- How is the economic crisis likely to affect online shopping behavior this holiday season?
- How are online retailers preparing for the challenges they face this holiday season?
- Which retail Websites stand to benefit from the economic crisis?
- And many others
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