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Who's Buying by Race and Hispanic Origin, 4th Edition
New Strategist Publications, Inc., Dec 2008, Pages: 124+


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The fourth edition of Who's Buying by Race and Hispanic Origin is based on unpublished data collected by the Bureau of Labor Statistics' 2006 Consumer Expenditure Survey. It presents detailed spending data by race and Hispanic origin for the ten major product and service categories: apparel, entertainment, financial products and services, food and alcoholic beverages, gifts for people in other households, health care, household operations, shelter, transportation, and a chapter that looks at personal care, reading, education, and tobacco.

The spending data in Who’s Buying by Race and Hispanic Origin are based on the Bureau of Labor Statistics’ Consumer Expenditure Survey, an ongoing, nationwide survey of household spending. The Consumer Expenditure Survey is a complete accounting of household expenditures. It includes everything from bigticket items such as homes and cars, to small purchases like laundry detergent and videos. The survey does not include expenditures by government, business, or institutions. The lag time between data collection and dissemination is about two years. The data in this report are from the 2006 Consumer Expenditure Survey, unless otherwise noted.

To produce this report, New Strategist Publications analyzed the Consumer Expenditure Survey’s household spending data by race and Hispanic origin, calculating household spending indexes, aggregate (or total) household spending, and market shares. This report presents detailed spending data by race and Hispanic origin for the 10 major product and service categories: Apparel; Entertainment; Financial Products and Services; Food and Alcoholic Beverages; Gifts for People in Other Households; Health Care; Housing: Household Operations; Housing: Shelter; Personal Care, Reading, Education, and Tobacco; and Transportation.

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