In terms of innovation, the dairy sector represents one of the most active areas of the food and drinks market. Not only are levels of NPD very high but there is also significant diversity in the types of new products being introduced. In fact, there is no one single theme that is particularly dominant in influencing dairy innovation. For example, while the milk and dairy beverage categories are largely focused on Health and Wellness issues, Convenience and Snacking is a greater market driver in the cheese sector, while Premiumisation and Indulgence is perhaps the single most important issue impacting on development of the ice cream market.
Leatherhead Food International has published a brand new report assessing the key themes in dairy innovation and highlighting significant new product introductions.
The report provides detailed analysis of key trends and growth prospects in five major dairy categories:
