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Viewing report
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2009 New Zealand - Mobile and Broadband Overview & Analysis
Paul Budde Communication Pty Ltd., Dec 2008, Pages: 106
For those needing detailed overviews, statistics and forecasts as well as objective analysis on all aspects of the New Zealand telecoms industry, this report provides essential reading and gives in-depth information on:
- Mobile industry
- Fixed and wireless broadband;
- Internet and ISP markets;
- Broadcasting market;
- Digital media and convergence.
Key highlights:
Wireless broadband
- Mobile broadband will become the hot topic in 2009 and 2010.
- It still hasn’t hit the market to the same extent as it has in Australia, but with Telecom launching its HSPA network by mid-2009, healthy competition between Telecom and Vodafone should begin to develop. It will be interesting to see what dynamics this will create in the fixed broadband market.
Mobile:
- Moving into 2008/09 and 2009/10, revenue growth rates of 5.4% and 6.3% respectively are predicted for the overall market.
- Telecom is expected to pick up some ground in 2008/09, but it will not be until 2010, when the impact of Telecom’s new 3G HSPA network filters through to Telecom’s bottom line, that its annual gain in revenue will be more in line with Vodafone’s.
Digital media and broadcasting:
- While business and residential telecom services revenues will continue to grow steadily over the next ten years to 2018, there will be explosive growth from content and permission-based revenues in the residential sector. This content and advertising revenue stream will grow from 11% in 2008 to 29% of the total telecommunications market by 2018.
- The FTA networks are expected to see intense competition for viewers and advertising in 2009 and beyond, which will impact on their cost margins as they will be forced to put more money into programming and marketing.
Data in this report is the latest available at the time of preparation and may not be for the current year.
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