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10 Key Trends in Food, Nutrition & Health 2009: How to Succeed in Recessionary Times
New Nutrition Business, Dec 2008, Pages: 80
Functional foods and beverages that provide a benefit consumers can actually feel will be best placed to weather the global economic downturn, according to 10 Key Trends in Food, Nutrition & Health 2009. Authored by Julian Mellentin, 10 Key Trends is the sought-after annual review of trends in food, nutrition and health.
Each year since 1995, leading industry expert Mellentin has forecast and analyzed trends in food, nutrition and health. “This year is different,” he says, “with a growing worldwide recession. The effect of a slowdown will be to reinforce the core trends and sweep away the fads.”
“In tough times the single most important factor consumers will take into account when choosing a functional food or drink will be whether it delivers a benefit they can feel,” says Mellentin. “When people can feel the benefit that is being offered to them, they can see that they are getting value for money.”
The importance of “feel the benefit” already underpinned many successful brands in the good times and it will become even more important when people are being more careful with their money.
Each trend analysis in this report is written with recession in mind and in each Key Trend we suggest an approach that we believe can contribute to enduring success – or survival – in tough times.
Products that lack a quick and easy-to-feel effect could be in trouble,” Mellentin observes, giving the example of omega-3 milks: “In Australia sales of omega-3-fortified milks have tumbled – in one case by 33%. Omega-3 is an essential nutrient, but it doesn’t give a benefit that you can see or feel.”
10 reasons to buy:
1. We focus on long-term trends, not fads
2. Each trend written with recession in mind, offering practical advice on surviving tough times
3. We show how brands around the world are already profiting from the trends
4. Independent and opinionated
5. 20 years of experience to guide you through the rough years ahead
6. Based on 350-plus interviews with industry executives
7. Supported by supermarket sales data
8. Illustrated with a wealth of colour product images and data charts
9. A very affordable price which is why hundreds of companies large and small, in over 40 countries, buy 10 Key Trends every year
10. Sent to you in PDF or Powerpoint, or both if you want
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