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Plus Size Teens and Women in the United States 2008
Mintel, Jan 2008, Pages: 62
After several years of steady growth, the plus size market started to slow down in 2007, along with the broader apparel industry, and is anticipated to finish 2008 with a small decline. While the overall plus size market faces considerable challenges, it still represents a growth opportunity for innovative retailers and manufacturers that can devise creative solutions to plus size shoppers' problems.
This report offers discussion of the following topics:
- The fragmented retail landscape of the plus size market
- How leading plus size competitors crowd to middle-age sensibilities and mid-tier pricing, leaving considerable room for growth among plus size teens and higher-income women
- How obesity rates among teens and women may now be showing signs of leveling off
- Research that suggests being overweight may be gaining in acceptability
- Demographic shifts that may impact the plus size market
- Profiles of leading plus size competitors
- Mintel's exclusive consumer research, which explores and quantifies women's and teens' dissatisfaction and frustration with the state of plus size offerings
- How retailers in different channels can leverage their inherent strengths to unlock the unrealized potential of the plus size market
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