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Private Label Shopping Trends in Food and Non-Alcoholic Beverages
Datamonitor, Nov 2008, Pages: 108
When Datamonitor surveyed consumers across 15 countries about to what extent they agreed they had been 'making an effort to save more money,' there was an overwhelming degree of agreement across geographies. In times of economic uncertainly, consumers become even more interested in obtaining value-for-money in their everyday shopping and private label is an important way of achieving this.
Scope
- Insightful analysis into consumers attitudes, beliefs and motivations behind private label versus famous brand purchases
- Consumer survey insight covering 15 countries. Examines attitudes to brand image, price/value and food and non-alcoholic beverage products more generally
- Detailed action points offering practical strategies for private label and famous brands based on the trends and insights analyzed in the report
- Covers food and non-alcoholic beverages. Geographic coverage includes Europe, the US, Asia Pacific and the BRIC markets
Highlights of this title
The adoption of a recessionary mindset is already changing consumer attitudes and behaviors with regards to overall spending and their actual product choices. Any worries that consumers have about the economy only serve to strengthen private label spend because store brands are seen as an important way of achieving value for money
Private label food penetration accounts for a disproportionately high percentage of the overall private label FMCG market in most countries. Private label non-alcoholic beverage penetration accounts for a disproportionately high percentage of the overall private label market in some European countries, but the opposite is true across Asia
Marketing fatigue potentially enhances the appeal and relevance of private label brands, especially as advertising is a key defense tactic for famous brands. Across the 15 countries surveyed by Datamonitor in August 2008, 47% of respondents strongly agreed with the statement, 'there is too much advertising today.'
Key reasons to purchase this title
- Improve your decision making: use this report to help understand what you should be doing to embrace private label growth or defend yourself from
- Market sizing: understand the scale and growth of the private label food and non-alcoholic beverage opportunity/threat by sector and country
- Access insightful market and consumer opinion data aggregating the most compelling research in this timely and important opportunity/threat
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