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Binge Drinking & Moderation in Alcoholic Drinks
Datamonitor, Nov 2008, Pages: 93
The UKs Department of Health says more than 10 million UK adults regularly drink at levels that exceed guidelines with estimates putting the cost of alcohol induced harm at £25bn a year. This report examines consumer attitudes towards alcohol, cultural drinking trends and the importance of promoting responsible drinking at a time when alcohol misuse is attracting widespread negative attention.
Scope
- Detailed insights and analysis documenting alcoholic beverage consumption attitudes and behaviours including the extent to which consumers binge drink
- Market and consumer insight data highlighting consumers alcoholic beverage product preferences, with particular emphasis on health and moderation
- NPD analysis and detailed recommendations offering practical strategies based on the trends and insights uncovered throughout the report
- Countries covered: France, Germany, Italy, the Netherlands, Spain, Sweden, UK, US, Australia, Japan, South Korea, China, India, Brazil and Russia
Highlights of this title
The culture surrounding binge drinking continues to receive plentiful media coverage. However, consumers are generally highly attentive about the volume of alcohol they consume. Consumers in Italy, Brazil and India were most likely to pay a very high amount of attention to not drinking too much (48%, 53% and 51% of respondents respectively).
Some consumers choose to refrain completely from consuming alcohol and tougher economic conditions could see an increase in this tendency. The prevalence for abstention generally increases with age, although Young Adults are now the most likely of all age groups to be teetotal.
The alcoholic drinks industry can benefit from changing consumer attitudes towards more moderate, health orientated drinking. Manufacturers and retailers must remain mindful that their business will remain the focus intensifying scrutiny as alcohol misuse continues to grab the headlines.
Key reasons to purchase this title
- Gain an understanding of consumer and broader societal attitudes toward alcohol consumption including how and why they are changing
- Use the latest evidence based insights to launch and/or reposition products, so that they successfully capitalize on pertinent consumer trends
- Understand the most pertinent opportunities to drive brand and market growth in the alcoholic beverage sector
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