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Casino and Casino-style Gambling in the United States
Mintel, Nov 2008, Pages: 90
The casino industry has enjoyed steady growth for the past several years. However, economic crisis is driving down consumer confidence, and this is among the primary factors impeding growth in 2008. Given increased competition and the consumer trend toward entertaining more at home, casinos will need to refine their offerings and marketing strategies to optimize foot traffic and sales efforts. As such, market and consumer insight research have become crucially important for managers and investors in this industry.
This report addresses the following questions and provides unique insights on a variety of issues:
- How are sales in the commercial, tribal, racetrack casino, and card room segments projected to fare between 2008 and 2012?
- What segments of the industry are driving growth, and which are serving to undermine overall growth?
- Which markets/locations show strong sales growth, and which are experiencing declines?
- How are the lifestyles of casino-goers unique, and how can casinos more effectively serve their customers?
- How often do consumers in various race/ethnicity and age segments visit casinos?
- How are demographic shifts impacting sales, and how are they likely to affect companies in the future?
- Other than gambling, what type of entertainment are casino-goers most interested in?
- How do gaming preferences vary between race/ethnicity groups, and which segments tend to be the highest value customers?
- What factors discourage some consumers from going to casinos?
- What are the dominant themes in casino advertisements?
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