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Cereal Bars in the United States
Mintel, Nov 2008, Pages: 97
This report explores the cereal bars category-going beyond discussion of market trends, segment performance and brand sales to include insights on how this snack category can continue to thrive despite ongoing competition from other product categories, economic recession that may alter consumer purchase behavior, and changing tastes that may be resulting in bar 'burnout.'
You will find thoughtful discussion on topics that include:
- Who the big players in the category are and how they managed to grow their businesses in 2008
- How functional and natural/organic products are playing a role in the category
- How the downturn in the economy is likely to alter consumer purchasing behavior, and what companies can do to better innovate
- How today's cereal and granola bars are leaving some users hungry, but rather than reaching for more, consumers may abandon the category unless manufacturers react
- How the purchase rationales differ considerably between cereal/granola bars and energy/protein/diet bars, and how cereal and granola bar manufacturers can blur the line between the categories with product innovations that mimic energy/protein/diet bars
- Assessing vastly under-developed opportunities for manufacturers to grow sales by targeting consumers with gender-, age group-, and ethnicity-specific offerings
- Defining who cereal bar consumers are, their attitudes and opinions towards bars, and why and when they consume bars
- How the presence of children impacts household usage of cereal/granola bar
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