Although most consumers eat cookies, demand has sagged as many people are seeking to eat healthier and consume fewer sweets. Revenues have been pressured by better quality and highly marketed store brands that sell for less per unit and a continuing shift in sales from food stores to lower priced outlets.
Analysis and insights include:
- Size and growth forecast for the market as a whole and for the five market segments
- Market drivers and opportunities for innovation
- Market share by retail distribution channel
- Leading companies in the market
- Ad spending and advertising strategies and/or themes
