This report explores the yogurt and yogurt drinks market and provides insights going beyond discussing segments, brand performance, and current trends, to growing the consumer base and increasing frequency of purchase from current consumers.
Specifically, the highlights of analysis in the report include:
- How the consumer quest for healthier food is influencing the yogurt and yogurt drinks market - How manufacturers can drive growth through under-targeted demographics - Importance of probiotic innovations targeting digestive health in building sales and an outlook on future sales through inclusion of this claim amid increasing competition - What role increasing yogurt prices have played in determining consumer demand - How are private label yogurt and yogurt drinks performing, compared to branded products - What types of flavors and textures in yogurt and yogurt drinks have the potential to drive growth - Reasons for consuming less yogurt than a year ago - How product innovation in the U.S. compares with new global product launches and what U.S. manufacturers can learn from global innovations to drive growth locally
